SCOPE AND OVERVIEW

The WPRA Communication and Marketing Officer will steer and drive the Communication and Marketing Focus Group in line with the objectives of WPRA as set out in its Memorandum of Incorporation (MOI).

Objectives include:

• Create and manage the WPRA Website together with the developer, and as such create a platform which is informative an accessible to the WPRA members as well as potential members.
• Manage posts and information on all social media platforms to keep the membership informed and up to date to promote all Focus Groups initiatives and drives.
• Send information and publicity articles to the Media.
• Distribute all types of communication to the members.
• Develop the Business Directory in collaboration with the General Secretary and build a brand of loyalty between local business and the community.
• Build a relationship with community-based organisations to extend our presence.
• Manage Marketing drives and strategies to promote membership of the Association.